Till They Have Faces Women as Consumers by Troth Wells and Foo Gaik Sim Copyright © 1987 l O CU and Isis International ISBN 967-9973-22-0 Isis International Book Series 1987/2 Cover illustration and book design by Susan Siew Cover design by Ellison Chung Illustrations by Mithradir Production by Lin Min Min and Ellison Chung Printed and bound by Ganesh Printing Works, Penang. Malaysia Co-published by International Organization of Consumers Unions Regional Office for Asia and the Pacific PO Box 1045. 10830 Penang. Malaysia and Isis International Via Santa Maria dell'Anima 30. Rome. Italy

Women are the biggest group of consumers, buying not only for themselves but also for their families. By recognizing their importance — as the advertisers already have — women can exert greater influence in the market-place and more power over other parts of their lives.

This book, from the International Organization of Consumers Unions and Isis International, looks at this central role of women as consumers. How do they fare as consumers of food, health services and technology? And in the less familiar areas of housing, hazardous products and credit facilities? Taking a fresh approach, the book highlights women's particular needs in all these and profiles the action they are already taking to claim their rights.