In Progress

A strong communication link can be set up with communities living in remote interior places through radio. This has been proven with several years of experience of the Self Employed Women’s Association (SEWA), a grassroots organisation based in India, that has been working for the rights of women since 1972. SEWA in is an organisation of poor, self employed women workers that seeks to empower women towards full employment and self reliance through capacity building, research and communications and documentation work conducted by the SEWA Academy. Throughout the conduct of these activities, SEWA has observed that many of its members avidly listen to the radio while they work. It realised that the lo cost at which radio programmes are produced, its wide reach and accessibility makes it an ideal medium of communication, especially in communities. It realised that radio is an untapped source of education and communication to even the remotest village in India.